Blum flower market

These are selections from a semester-long project in brand identity. I named and created a brand identity for a flower auction house modeled on Aalsmeer Flower Auction in the Netherlands. I chose the tulip design and logo color combination to reflect the Dutch inspiration.

This pattern was designed for use on wrapping paper and tissue paper in the Blum garden store.

Blum truck design.

Blum stationery.

Blum garden bag.

Blum shopping bags, two sizes.

Blum Cafe apron and name pin.