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	<title>[blog.leslieruth.net]</title>
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	<link>http://blog.leslieruth.net</link>
	<description>My blog and graphic design portfolio</description>
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		<title>Vintage Seltzer Water</title>
		<link>http://blog.leslieruth.net/?p=124</link>
		<comments>http://blog.leslieruth.net/?p=124#comments</comments>
		<pubDate>Wed, 03 Mar 2010 22:57:52 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[Food and Beverage]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://blog.leslieruth.net/?p=124</guid>
		<description><![CDATA[

These cans are part of a class project to redesign the cans for original and raspberry-flavored Vintage seltzer water. Click to see the flats for these two cans. 


]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/34123904@N06/4404187257/sizes/o/"><img src="http://farm5.static.flickr.com/4067/4404944846_1e076a7ee2_o.png" alt="Vintage Seltzer Can" width="500" height="375" /></a></p>
<p><a title="VintageSeltzerCan by fietsdief, on Flickr" href="http://www.flickr.com/photos/34123904@N06/4404943426/"><img src="http://farm3.static.flickr.com/2763/4404943426_f04945ffdd_o.png" alt="Vintage Seltzer can" width="500" height="554" /></a></p>
<p>These cans are part of a class project to redesign the cans for original and raspberry-flavored Vintage seltzer water. Click to see the flats for these two cans. <span id="more-124"></span></p>
<p><a href="http://www.flickr.com/photos/34123904@N06/4402559752/" title=><img src="http://farm3.static.flickr.com/2688/4402559752_0f814c12cb_o.png" width="500" height="1146" alt="Vintage Seltzer Raspberry" /></a></p>
<p><a href="http://www.flickr.com/photos/34123904@N06/4402559188/"><img src="http://farm5.static.flickr.com/4056/4402559188_6232709440_o.png" width="500" height="1144" alt="Vintage Seltzer Original" /></a></p>
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		<title>Kleenex Box</title>
		<link>http://blog.leslieruth.net/?p=122</link>
		<comments>http://blog.leslieruth.net/?p=122#comments</comments>
		<pubDate>Wed, 03 Mar 2010 22:48:33 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[Home Goods]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://blog.leslieruth.net/?p=122</guid>
		<description><![CDATA[
This was an assignment to redesign the Kleenex box with a modern twist. The box was supposed to be a part of a 4-pack, designed with shelf appeal in mind. I used the Kleenex logo, which will read on the shelf as a part of a 4-pack, but also becomes more abstract when one box [...]]]></description>
			<content:encoded><![CDATA[<p><a title="KleenexBox by fietsdief, on Flickr" href="http://www.flickr.com/photos/34123904@N06/4405080964/sizes/o/"><img src="http://farm3.static.flickr.com/2726/4405082102_77b84157b5_o.png" alt="KleenexBox" width="500" height="352" /></a></p>
<p>This was an assignment to redesign the Kleenex box with a modern twist. The box was supposed to be a part of a 4-pack, designed with shelf appeal in mind. I used the Kleenex logo, which will read on the shelf as a part of a 4-pack, but also becomes more abstract when one box is placed in the home.</p>
]]></content:encoded>
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		<title>Bavarian Chocolate Werks</title>
		<link>http://blog.leslieruth.net/?p=119</link>
		<comments>http://blog.leslieruth.net/?p=119#comments</comments>
		<pubDate>Wed, 03 Mar 2010 22:43:22 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[Food and Beverage]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://blog.leslieruth.net/?p=119</guid>
		<description><![CDATA[
These chocolate bars were a part of a class assignment to create a chocolate bar line for the &#8220;Reserve&#8221; line of Bavarian Chocolate Werks. I incorporated foil elements, and made subtle use of the Bavarian flag pattern to tie in the design to the company name and history. The foil &#8220;BCW&#8221; brand mark is based [...]]]></description>
			<content:encoded><![CDATA[<p><a title="BavarianChocolate2 by fietsdief, on Flickr" href="http://www.flickr.com/photos/34123904@N06/4404383461/sizes/o/"><img src="http://farm3.static.flickr.com/2756/4405147190_515ea29423_o.png" alt="Bavarian Chocolate Werks" width="500" height="390" /></a></p>
<p>These chocolate bars were a part of a class assignment to create a chocolate bar line for the &#8220;Reserve&#8221; line of Bavarian Chocolate Werks. I incorporated foil elements, and made subtle use of the Bavarian flag pattern to tie in the design to the company name and history. The foil &#8220;BCW&#8221; brand mark is based on the Bavarian shield.</p>
]]></content:encoded>
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		<title>Pavement live CD</title>
		<link>http://blog.leslieruth.net/?p=100</link>
		<comments>http://blog.leslieruth.net/?p=100#comments</comments>
		<pubDate>Fri, 22 Jan 2010 21:58:40 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[CD Packaging]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Pavement]]></category>
		<category><![CDATA[Pop Culture]]></category>

		<guid isPermaLink="false">http://blog.leslieruth.net/?p=100</guid>
		<description><![CDATA[Here are some of the images from a Pavement CD I designed for a packaging class. The assignment? To make a special edition CD of Pavement&#8217;s 1999 concert at Tillburg in the Netherlands. I chose the title from the song &#8220;Folk Jam,&#8221; and the design is based around the theme of family and family trees. [...]]]></description>
			<content:encoded><![CDATA[<p>Here are some of the images from a Pavement CD I designed for a packaging class. The assignment? To make a special edition CD of Pavement&#8217;s 1999 concert at Tillburg in the Netherlands. I chose the title from the song &#8220;Folk Jam,&#8221; and the design is based around the theme of family and family trees. I used a collage style, based on the idea of digging through a box of old photographs and trinkets you might find in a family member&#8217;s closet. Although I have finished the class project, it&#8217;s still a bit of a work in progress. Here are some of the images so far. Click to enlarge.</p>
<p><a title="pavement_1 by fietsdief, on Flickr" href="http://www.flickr.com/photos/34123904@N06/4295604537/sizes/l/"><img src="http://farm3.static.flickr.com/2734/4296325420_ccb2b7aa30_o.png" alt="pavement_1" width="500" height="544" /></a></p>
<p><a title="pavement_4 by fietsdief, on Flickr" href="http://www.flickr.com/photos/34123904@N06/4296340436/sizes/l/"><img src="http://farm3.static.flickr.com/2699/4295581347_7a3c7a3900_o.png" alt="pavement_4" width="500" height="560" /></a></p>
<p>The tracklisting for the CD is done in the style of a set list.</p>
<p><a title="pavement_3 by fietsdief, on Flickr" href="http://www.flickr.com/photos/34123904@N06/4295589701/sizes/l/"><img src="http://farm3.static.flickr.com/2586/4295581051_1035487e9d_o.png" alt="pavement_3" width="500" height="557" /></a><span id="more-100"></span></p>
<p><a title="pavement_2_large by fietsdief, on Flickr" href="http://www.flickr.com/photos/34123904@N06/4296331804/"><img src="http://farm5.static.flickr.com/4006/4296325722_720f50e9c1_o.png" alt="pavement_2" width="500" height="560" /></a></p>
<p><a title="pavement_5 by fietsdief, on Flickr" href="http://www.flickr.com/photos/34123904@N06/4295601883/sizes/l/"><img src="http://farm3.static.flickr.com/2745/4295581713_9001659f6e_o.png" alt="pavement_5" width="500" height="560" /></a></p>
]]></content:encoded>
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		<title>National Feral Cat Day</title>
		<link>http://blog.leslieruth.net/?p=89</link>
		<comments>http://blog.leslieruth.net/?p=89#comments</comments>
		<pubDate>Fri, 16 Oct 2009 21:14:22 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[Charities]]></category>
		<category><![CDATA[Pets]]></category>
		<category><![CDATA[Brooklyn]]></category>
		<category><![CDATA[Cats]]></category>
		<category><![CDATA[NYC]]></category>

		<guid isPermaLink="false">http://blog.leslieruth.net/?p=89</guid>
		<description><![CDATA[Apparently today is National Feral Cat Day! Feral For Life will be throwing a fundraising event today in Prospect Heights. I&#8217;m not going to be able to make it, but I&#8217;m definitely going to have to purchase one of these to add to my cat lady t-shirt collection. The proceeds go towards helping feral cats [...]]]></description>
			<content:encoded><![CDATA[<p>Apparently today is <a href="http://www.feralforlife.com/2009/10/national-feral-cat-day.html" target="blank">National Feral Cat Day</a>! Feral For Life will be throwing a fundraising event today in Prospect Heights. I&#8217;m not going to be able to make it, but I&#8217;m definitely going to have to purchase one of these to add to my cat lady t-shirt collection. The proceeds go towards helping feral cats in Brooklyn.</p>
<p><img src="http://i45.tinypic.com/2enw9cp.jpg" alt="" /></p>
]]></content:encoded>
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		<title>Sweet Millions ad</title>
		<link>http://blog.leslieruth.net/?p=75</link>
		<comments>http://blog.leslieruth.net/?p=75#comments</comments>
		<pubDate>Tue, 06 Oct 2009 00:02:52 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://blog.leslieruth.net/?p=75</guid>
		<description><![CDATA[This is probably the cutest commercial I&#8217;ve ever seen. What can I say, I&#8217;m a sucker for baby animals. Every time I see it, I want to wander on over to CuteOverload.com.

And an update! I just noticed this second ad, which is almost as adorable as the first one (though it lacks piglets in pajamas).

Apparently [...]]]></description>
			<content:encoded><![CDATA[<p>This is probably the cutest commercial I&#8217;ve ever seen. What can I say, I&#8217;m a sucker for baby animals. Every time I see it, I want to wander on over to <A HREF="http://cuteoverload.com/">CuteOverload.com</a>.</p>
<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/g4fsHLWi_xI&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/g4fsHLWi_xI&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>
<p>And an update! I just noticed this second ad, which is almost as adorable as the first one (though it lacks piglets in pajamas).</p>
<p><object width="480" height="295"><param name="movie" value="http://www.youtube.com/v/vF6PyIML0hI&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/vF6PyIML0hI&#038;hl=en&#038;fs=1&#038;color1=0x006699&#038;color2=0x54abd6" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="295"></embed></object></p>
<p>Apparently <a href="http://www.ddb.com/" target="blank">DDB</a> is the agency responsible for all of this cuteness.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>What Makes a Man music video</title>
		<link>http://blog.leslieruth.net/?p=68</link>
		<comments>http://blog.leslieruth.net/?p=68#comments</comments>
		<pubDate>Mon, 05 Oct 2009 04:26:13 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Flash]]></category>

		<guid isPermaLink="false">http://blog.leslieruth.net/?p=68</guid>
		<description><![CDATA[
I created this collage-style short music video in flash for a course in digital design.
]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="intl_lang=en-us&amp;photo_secret=9440ddbdbf&amp;photo_id=3982104675" /><param name="bgcolor" value="#000000" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.flickr.com/apps/video/stewart.swf?v=71377" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://www.flickr.com/apps/video/stewart.swf?v=71377" allowfullscreen="true" bgcolor="#000000" flashvars="intl_lang=en-us&amp;photo_secret=9440ddbdbf&amp;photo_id=3982104675"></embed></object></p>
<p>I created this collage-style short music video in flash for a course in digital design.</p>
]]></content:encoded>
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		<item>
		<title>Harper&#8217;s Bazaar: Buy, Keep, Store</title>
		<link>http://blog.leslieruth.net/?p=65</link>
		<comments>http://blog.leslieruth.net/?p=65#comments</comments>
		<pubDate>Mon, 05 Oct 2009 03:18:44 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Editorial design]]></category>
		<category><![CDATA[Magazine design]]></category>

		<guid isPermaLink="false">http://blog.leslieruth.net/?p=65</guid>
		<description><![CDATA[
This is a department page that I designed as an intern in the Art Department of Harper&#8217;s Bazaar. Click above to see a larger image.
]]></description>
			<content:encoded><![CDATA[<p><a title="harpersbazaar_0002 by fietsdief, on Flickr" href="http://www.flickr.com/photos/34123904@N06/3982157554/sizes/l/"><img src="http://farm3.static.flickr.com/2456/3982157554_c8ce2085fa_b.jpg" alt="harpersbazaar_0002" width="480" height="677" /></a></p>
<p>This is a department page that I designed as an intern in the Art Department of Harper&#8217;s Bazaar. Click above to see a larger image.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.leslieruth.net/?feed=rss2&amp;p=65</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spiced Mayan Chocolate</title>
		<link>http://blog.leslieruth.net/?p=63</link>
		<comments>http://blog.leslieruth.net/?p=63#comments</comments>
		<pubDate>Mon, 05 Oct 2009 03:16:57 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[Food and Beverage]]></category>
		<category><![CDATA[Packaging]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[chocolate]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Packaging Design]]></category>

		<guid isPermaLink="false">http://blog.leslieruth.net/?p=63</guid>
		<description><![CDATA[
These chocolate bars were created as a part of a packaging assignment to create a line of high-end chocolate bars. I chose to redesign the &#8220;Spiced Mayan Chocolate&#8221; line from Chuao Chocolatier. I created a pattern that complemented the background aesthetic. The illustrations I created for each chocolate flavor were adapted from actual Mayan symbols. [...]]]></description>
			<content:encoded><![CDATA[<p><a title="mayanchoc by fietsdief, on Flickr" href="http://www.flickr.com/photos/34123904@N06/3982081776/sizes/o/"><img src="http://farm3.static.flickr.com/2585/3982081776_abf2e53fbe.jpg" alt="mayanchoc" width="500" height="500" /></a></p>
<p>These chocolate bars were created as a part of a packaging assignment to create a line of high-end chocolate bars. I chose to redesign the &#8220;Spiced Mayan Chocolate&#8221; line from Chuao Chocolatier. I created a pattern that complemented the background aesthetic. The illustrations I created for each chocolate flavor were adapted from actual Mayan symbols. Click above to see a larger image.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.leslieruth.net/?feed=rss2&amp;p=63</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Dairy Today</title>
		<link>http://blog.leslieruth.net/?p=61</link>
		<comments>http://blog.leslieruth.net/?p=61#comments</comments>
		<pubDate>Mon, 05 Oct 2009 03:14:45 +0000</pubDate>
		<dc:creator>Leslie</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Editorial design]]></category>
		<category><![CDATA[Magazine design]]></category>

		<guid isPermaLink="false">http://blog.leslieruth.net/?p=61</guid>
		<description><![CDATA[
Layouts for Dairy Today. During my time as Art Director for the magazine, I was fortunate enough to be able to update the design of the magazine.

This is an example of a department page.


This is an example of a feature spread.
]]></description>
			<content:encoded><![CDATA[<p><a title="dairytoday1 by fietsdief, on Flickr" href="http://www.flickr.com/photos/34123904@N06/3981881529/"><img src="http://farm3.static.flickr.com/2615/3981881529_5fc1972f1a_b.jpg" alt="Dairy Today cover" width="500" height="659" /></a></p>
<p>Layouts for <em>Dairy Today</em>. During my time as Art Director for the magazine, I was fortunate enough to be able to update the design of the magazine.<span id="more-61"></span></p>
<p><a href="http://www.flickr.com/photos/34123904@N06/3981884175/" title="dairytoday2 by fietsdief, on Flickr"><img src="http://farm4.static.flickr.com/3044/3981884175_615c89f855_b.jpg" width="500" height="659" alt="Dairy Today department page" /></a></p>
<p>This is an example of a department page.</p>
<p><a href="http://www.flickr.com/photos/34123904@N06/3981913897/" title="dairytoday3 by fietsdief, on Flickr"><img src="http://farm4.static.flickr.com/3509/3981913897_2aa6e0925e_b.jpg" width="500" height="659" alt="Dairy Today layout page 1" /></a></p>
<p><a href="http://www.flickr.com/photos/34123904@N06/3981945049/" title="dairytoday4 by fietsdief, on Flickr"><img src="http://farm3.static.flickr.com/2641/3981945049_b9d91beef2_b.jpg" width="500" height="659" alt="Dairy Today layout page 2" /></a></p>
<p>This is an example of a feature spread.</p>
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