[blog.leslieruth.net]

These cans are part of a class project to redesign the cans for original and raspberry-flavored Vintage seltzer water. Click to see the flats for these two cans. (more…)

This was an assignment to redesign the Kleenex box with a modern twist. The box was supposed to be a part of a 4-pack, designed with shelf appeal in mind. I used the Kleenex logo, which will read on the shelf as a part of a 4-pack, but also becomes more abstract when one box is placed in the home.

These chocolate bars were a part of a class assignment to create a chocolate bar line for the “Reserve” line of Bavarian Chocolate Werks. I incorporated foil elements, and made subtle use of the Bavarian flag pattern to tie in the design to the company name and history. The foil “BCW” brand mark is based on the Bavarian shield.

Here are some of the images from a Pavement CD I designed for a packaging class. The assignment? To make a special edition CD of Pavement’s 1999 concert at Tillburg in the Netherlands. I chose the title from the song “Folk Jam,” and the design is based around the theme of family and family trees. I used a collage style, based on the idea of digging through a box of old photographs and trinkets you might find in a family member’s closet. Although I have finished the class project, it’s still a bit of a work in progress. Here are some of the images so far. Click to enlarge.

The tracklisting for the CD is done in the style of a set list.

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I created this collage-style short music video in flash for a course in digital design.

This is a department page that I designed as an intern in the Art Department of Harper’s Bazaar. Click above to see a larger image.

These chocolate bars were created as a part of a packaging assignment to create a line of high-end chocolate bars. I chose to redesign the “Spiced Mayan Chocolate” line from Chuao Chocolatier. I created a pattern that complemented the background aesthetic. The illustrations I created for each chocolate flavor were adapted from actual Mayan symbols. Click above to see a larger image.

Layouts for Dairy Today. During my time as Art Director for the magazine, I was fortunate enough to be able to update the design of the magazine. (more…)

These are selections from a semester-long project in brand development and product concept design. The product is modular cat furniture designed to blend in well with modern decor in a variety of home sizes.

Kitty Cubes pattern, used on company wrapping paper and lining the inside of packaging. (more…)

These are selections from a semester-long project in brand identity. I named and created a brand identity for a flower auction house modeled on Aalsmeer Flower Auction in the Netherlands. I chose the tulip design and logo color combination to reflect the Dutch inspiration.

This pattern was designed for use on wrapping paper and tissue paper in the Blum garden store. (more…)