[blog.leslieruth.net]

These cans are part of a class project to redesign the cans for original and raspberry-flavored Vintage seltzer water. Click to see the flats for these two cans. (more…)

This was an assignment to redesign the Kleenex box with a modern twist. The box was supposed to be a part of a 4-pack, designed with shelf appeal in mind. I used the Kleenex logo, which will read on the shelf as a part of a 4-pack, but also becomes more abstract when one box is placed in the home.

These chocolate bars were a part of a class assignment to create a chocolate bar line for the “Reserve” line of Bavarian Chocolate Werks. I incorporated foil elements, and made subtle use of the Bavarian flag pattern to tie in the design to the company name and history. The foil “BCW” brand mark is based on the Bavarian shield.

Here are some of the images from a Pavement CD I designed for a packaging class. The assignment? To make a special edition CD of Pavement’s 1999 concert at Tillburg in the Netherlands. I chose the title from the song “Folk Jam,” and the design is based around the theme of family and family trees. I used a collage style, based on the idea of digging through a box of old photographs and trinkets you might find in a family member’s closet. Although I have finished the class project, it’s still a bit of a work in progress. Here are some of the images so far. Click to enlarge.

The tracklisting for the CD is done in the style of a set list.

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Apparently today is National Feral Cat Day! Feral For Life will be throwing a fundraising event today in Prospect Heights. I’m not going to be able to make it, but I’m definitely going to have to purchase one of these to add to my cat lady t-shirt collection. The proceeds go towards helping feral cats in Brooklyn.

This is probably the cutest commercial I’ve ever seen. What can I say, I’m a sucker for baby animals. Every time I see it, I want to wander on over to CuteOverload.com.

And an update! I just noticed this second ad, which is almost as adorable as the first one (though it lacks piglets in pajamas).

Apparently DDB is the agency responsible for all of this cuteness.

I created this collage-style short music video in flash for a course in digital design.

This is a department page that I designed as an intern in the Art Department of Harper’s Bazaar. Click above to see a larger image.

These chocolate bars were created as a part of a packaging assignment to create a line of high-end chocolate bars. I chose to redesign the “Spiced Mayan Chocolate” line from Chuao Chocolatier. I created a pattern that complemented the background aesthetic. The illustrations I created for each chocolate flavor were adapted from actual Mayan symbols. Click above to see a larger image.

Layouts for Dairy Today. During my time as Art Director for the magazine, I was fortunate enough to be able to update the design of the magazine. (more…)